Advertising Your Business

Expensive advertising firms do not have more inspiration than we have. We know how to doctor your advertisement.

**A quick, easy way to find out about our service is to purchase the $40 trial. 

More Examples:

Advertisement we created for a small painting business.
Advertisement we created for RCLmoving (A delivery service and moving company).

***Below is an example of a Craigslist advertisement we created for All-Size Roofing.

TITLE:
ALL-SIZE ROOFING, Inc. – Your friendly, local contractors for 23 YEARS

CRAIGSLIST ADVERTISEMENT:
FOR 23 YEARS, we have contributed to success in Central Massachusetts, for HOMEOWNERS and BUSINESS OWNERS. Our experience enables us to enjoy our work, providing top quality in fewer work hours and making your roofing project simple, easy, and affordable.

DO YOU HAVE QUESTIONS about Firestone Rubber Roofing, Gutter Installation, Architectural Shingles, Fascia/Soffits, or Chimney Releading/Repointing?

NO HASSLE FOR YOU, we can get most roof repair jobs done quickly and easily.
Please take a minute to call Mike at (xxx) xxx-xxxx or email ALLSIZEROOFING@gmail.com so that we can provide either advice or an estimate, depending on your interests. We enjoy making life easier for people with roofing projects and look forward to hearing from you, anytime.
All Size Roofing
30 Abbey Rd. Leominster, MA 01453 AllSizeRoofing@gmail.com (XXX) XXX-XXXX ------------------------------THANK YOU----------------------------------------- 

[END OF EXAMPLE]


If you are ready to let us help with advertising, purchase the $40 trial.




***Below is an example of a Craigslist advertisement we created for our tutoring service:


TITLE:  --- ONLINE TUTOR -- WRITING HELP: We help parents empower students ---

CRAIGSLIST ADVERTISEMENT:
 "We impart the knowledge that leads to real mastery of language."
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Dear Friends,

Thanks for looking at our post. Students often struggle with academic writing in high school and college, and it can cause them to form negative perceptions about their intelligence and ability.
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Our goal is to empower students by using writing assignments as OPPORTUNITIES to teach important principles and build intellectual enthusiasm.
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Increased Confidence
Powerful Writing
Critical Thinking
Grammar and Composition
Web-Research
Poetry, Prose, Persuasion, Narration, Speeches and Rhetoric
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Perhaps you are concerned about a struggling student, or perhaps your student is thriving in school and you want to enhance his/her ability by taking a proactive step.
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We provide "scaffolding" (based on Vygotski's "Zone of Proximal Development") to support students while they gain new writing skills. By directing them to apply principles of grammar and style along with great study/research strategies, we make their work easier and more educational.
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The student likes getting the help, and the parent likes knowing that an additional teacher is working to empower their child.
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This is the kind of service you need to try in order to assess. You can use our $40 TRIAL for your student's first correspondence with us.
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Each session involves email correspondence over the course of several days and consists of consultation, guidance, editing & proofreading, and review.
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A 10% DISCOUNT is available for those who pay for five sessions in advance.
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TYPICAL SESSION
Step 1: The student sends us a writing project and asks one or more questions.
Step 2: We provide answers, guidance, and direction for "taking the first step."
Step 3: The student completes all or part of the assignment and sends it to us for corrections and feedback.
Step 4: We answer any questions and reflect with the student on the important principles that have been learned.

Most importantly, the student is empowered psychologically.
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During a typical session, we might correspond with the student via email THREE TO FIVE times, spending a total of about 2.5 hours:
1.) Helping the student to correctly interpret the requirements,
2.) Providing advice that makes academic writing easy and fun,
3.) Making corrections and giving feedback,
4.) Reviewing and reflecting on the principles that have been learned.

In college, the student will always know that his or her education was "elite" in the sense that professional writer/editors were used to supplement their formal education.
As an adult, the student will realize and fully appreciate the proactive steps you took to ensure his or her success.

***Discounts are available for those who pay for several sessions in advance.
***English Language Learners Welcome!!

---We look forward to hearing from you, taking note of your interests and concerns, and following your special instructions. You can respond to this ad or contact kevin.matteson@gmail.com

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Kevin Matteson, Sue O'Neill, Sarah Yazdi, and John Griffin are the writing and editing professionals that launched www.GiftBiography.com, but we also help students of all ages learn to write and communicate powerfully by applying the principles of grammar & composition, classical rhetoric, and literary style.


[END OF EXAMPLE]

More Examples:

Advertisement we created for a small painting business.
Advertisement we created for RCLmoving (A delivery service and moving company).

If you are ready to let us help with advertising, purchase the $40 trial.

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Let the Reader Wonder

Make your message resound in the mind of the reader.  How can you get good acoustics in there? It's the same as trying to get a nice sound in any other room: you can improve acoustic conditions by emptying out the room. When 100% of the reader's attention is on one thing, it makes a powerful impression.

Consider this sentence:

The children were hurting my head.

Add another item for the reader to consider or remember, and the attention is divided. It may be necessary to add more words when trying to be informative, but be careful when being informative, because information encumbers the reader:


The children were playing an awkward tune on some flutes they had been given for Christmas, and the shrill noise was hurting my head.


This sentence is more informative, but it is not as fun to read -- not as intriguing.  Also, I hope it gets good gas mileage, because it takes a long time to go from point A to point B. This has more power: The children were hurting my head.
So, informative details are not always helpful. Sometimes, it is best to let the reader wonder. 
***If you want to learn about strategic writing or get help with a document, you can hire us for a "Doctor My Document" $40 trial.

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Strategic Writing: Trim away unnecessary words.

Let's give this sentence a complete makeover:

#1.) Abraham Lincoln, the sixteenth president of the United States, was shot by a killer named Boothe.

#2.) Abraham Lincoln was shot by a killer named Boothe.

Sentence #2 is more powerful, because it is not weighed down by unnecessary words. Big, fat, heavy sentences that cannot hold their own weight are very cumbersome to the reader. They are tedious to read and interpret.

Taking this idea a step further, let the reader sometimes do the work of interpreting what you write.  Don't spoon feed them and rob them of the opportunity to experience their own insight. For example:

#1.) The sound of the piano will always remind me of my dead little brother, who enjoyed playing piano very much. I like to visit his grave and play a little tune on an electric keyboard.

#2.) The sound of the piano will always remind me of my dead little brother. I like to visit his grave and play a little tune.

Example #2 is not as informative, but it let's the reader achieve a profound state of mind.  You want the reader to have a profound state of mind when reading.  Let the reader do some of the work. Let her wonder.

Make it your priority that you give the reader images and concepts without a lot of unnecessary detail.  Do not waste a single word.

If you want to get involved with strategic writing lessons, you can visit us! (DoctorMyDocument.com). 

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Document Editing: Time Management Rule #1


The most important time management practice is list-making.

You are already multitasking when you become aware of something more that you are required to do.  You cannot do it now, but you also cannot afford to have it on your mind -- because it will take up too much memory in your brain computer and slow your processing speed. 

How can you avoid letting your brain computer get knocked offline when an additional task is added?

Step One: Write it on the list that you keep in your pocket.
 

Step Two: Completely forget about it and get back to what you were doing. In this way, you skillfully fend off interruptions.
 

Step Three: Do not keep it as a file or email message to yourself. Keep it in your pocket (see step 2)

***Special Warning: Do not let yourself become intimidated by your list of things to do. It's lucky you are even keeping it.
***If you need to delegate some work to professional writers (starts at $40), click here.

Lost List of Things
I write the list of things to do.
Weighing the sum of the whole lot.
I might have missed half of that shit
If I never polluted the pad with my burdens.

Responsibility weighs me down.
But I keep my head down in the work.
I don’t even look at that stupid pad
Until I have to add an entry or see what’s next.

I hate that pad that keeps me okay
With its things to do and its
Condescending ways
of talking to me.

But when I lost it one day,
And I had no idea what things there were to do
Or what was required of me…
I think something snapped sideways in my mind.






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Make a Donation, Receive a Document:

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Document Ninja Training Session #1

The first ninja training session is about quickening your attention. There is no such thing as quickening your attention, because attention is neither fast nor slow. Attention hovers in a steady way, but you can slow down your activity so that your attention becomes quicker relative to what you are doing.

We'll send you a document that can help you quicken your attention and hone your document ninja-ing skills. Reading this document will help you to be more methodical with your written and verbal communications.

Stylistic Concepts for Email Communication
Crash Course in Neurolinguistic Programming
Feeling Your Words
Covert Hypnosis
The Power of the Topic Sentence in a Paragraph
The Power of the Topic Sentence in Argument
Say It, Explain It, and Say It Again

Now do you feel inspired to make a donation and receive a document? Thanks for your interest!


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Ghostwriting in the Information Age

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He lives in a creative haze that smells like incense and coffee,
Delivers a document, somebody pays – in a sense his lifestyle is carefree.
Nevertheless, he is uninsured and preoccupied with projects,
And the I.R.S. is always snooping and trying to take his paychecks,

“Five large and empty” are not real at all.
Our important concerns are fleeting like a dream.
He just turns his attention to the project that pays
And helps that client follow in folly the story of life situations.

The ghostwriter has no need for contracts.
Clients pay each week on a given day.
Nobody ever asks for money back,
But if they do, they can take it and go away.

At the time of this writing, approximately seven million Americans are unemployed.  I am not one of them; I make my bread by spewing the sacred word.  I don’t know any words that are particularly sacred; all words are sacred, because they are the tools of my trade and the product I provide.  With words and my laptop, I can always be okay and have some extra money for family. 

If you want to get involved with ghostwriting, we can help!  It'll cost you $40 if you want us to assess your skill and provide consultation.

Some projects are very difficult, but not as difficult as submitting the authority of some foolish manager or superior officer.  People can just leave me alone. I write documents, and nobody needs to tell me when and how to do that. And if you need a document written or edited, please send it to support@DoctorMyDocument.com



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Public Speaking Ninja

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Speaking to multiple listeners is like fighting multiple opponents.  You don't have to worry about all the opponents, because only one can invade your personal space at a time. Knock out one after another as they trip over each other's feet.

When speaking in front of a group, you can have similar bold confidence. Speaking to one listener is no different from speaking in front of several.  Just talk slowly so you can use a rhythm you like, and speak from the belly instead of from the throat.  Smile. Look at all the faces like so many interesting fish in a fish tank.  Smile. You are a public speaking ninja.



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What is the correct way to use a semi-colon?

 
Some writers use a dash when they should use a semi-colon, and others do the opposite.  There are actually several uses for each. You can Google around to find out all the details, but these two ideas are very useful and easy to remember:

1.) Connecting independent clauses with a semi-colon
A semi-colon is used the way a period is used:  to connect independent clauses.
"Jose won the contest. Everyone expected him to win."
"Jose won the contest; everyone expected him to win."

**An independent clause is a group of words that could be a complete sentence if they wanted to be, even though they might choose to be part of a longer sentence. Do not use a dash to connect independent clauses. Use a semi-colon!

2.) A dash works like a comma, but a really big one.  A dash is very useful for managing long sentences, especially ones that already contain a few commas -- this sentence being an example -- because using a set of 2 dashes can help you to avoid using lots of confusing commas.    So, a dash is like a really big comma that takes itself too seriously.

Another example:
Jose won the contest, an impressive accomplishment, and although he felt good about the victory he could not help thinking about the disappointment his opponent must have felt.
This could be written with dashes:
Jose won the contest -- an impressive accomplishment -- and although he felt good about the victory he could not help thinking about the disappointment his opponent must have felt. 
If the sentence needed to be longer, the dashes would be extra helpful for keeping the sentence clear:
Jose won the contest, an impressive accomplishment, and although he felt good about the victory he could not help thinking about the disappointment his opponent must have felt -- because this contest occurs only once every four years.  
In this last example, you can see that the dash works just like a comma.  It is useful, though, for helping the reader to compartmentalize the many parts of the sentence and think about it in an organized way.  Part of being a good writer is the ability to accommodate the reader's quirky attention.


NOTE: This is not a complete explanation for the uses of the dash and semi-colon.  There are other uses; for example, a semi-colon is often used to separate items on a list. In this blog, we just wanted to share the insights above and leave you with this easy-to-remember concept:

"A dash works like a comma that takes itself too seriously, and a semi-colon works like a period that does not take itself seriously enough." 



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Readers love figuring things out on their own.

Use brevity.

I value brevity so much that I sometimes say, "Medium regular!" even though I actually prefer milk instead of cream.

Brevity is important, because "less is more" when writing Web content. Less information is more fun. Same as in school. Readers don't really want to hear what I have to say, so I just say something rhythmic, and their minds imagine images. Chicken finger. Readers love figuring things out on their own. Uncooked, Chinese chicken finger dough takes ten minutes to chew.

Every sentence is work for the reader. It's just like toxins in food. You cannot eat without getting toxins, and you cannot write sentences without detracting from the reader's experience.  The best way is to not write anything at all and instead leave the reader alone to enjoy bliss in the present moment.

But if you must write something, use brevity.

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Mindfulness practice is all about multitasking - meditation while doing something.

If you want to practice meditation, you can do it!

Don’t say you don’t have time for meditation. There is a kind of meditation you can practice while doing things. It’s mindfulness practice. Mindfulness practice is meditation while doing things. It’s like multitasking. Read about it in a book by Thich Nhat Hanh, or Google around about various forms of meditation-in-action, such as the Japanese tea ceremony, Zen archery, Iaijutsu, Ikebana (flower arranging) and any of the “do” (i.e. “Way): Shiatsu-do, Kendo, Judo, Karate-do, Shodo -- and likewise, we are developing our own mindfulness art: the “Step Aside" of writing and Document Kung Fu.

Meditative art forms are based on mindfulness practice. It's physical practice done in a meditative way.  Jon Kabat-Zinn has written that to look at something in a meditative way is to look at it without judging it. That means the voice of the mind is silent, and 100% of your attention can be directed toward enjoying the clear, hypnotic experience of the present moment.

Doctor My Document philosophy is influenced by the teachers of this kind of meditation-in-action....
Look at Thich Nhat Hanh’s books about mindfulness; look at Eckhart Toll’s The Power of Now; look at the famous book by Eugene Herrigel, Zen in the Art of Archery. Do you know the one I’m talking about? Herrigel writes about his meditation training in Japan, which began with the practice of Zen Archery. Anyway, the point is that meditation can be ongoing. You can meditate while you do things.

The idea is not as esoteric as some people think. It's just good, old-fashioned concentration.  Can you feel the material of your shirt on your shoulders right now?  Are you aware of the clear, sharp detail in the scenery of your peripheral vision?  I am not, but as I become more skilled at meditation in action I will become more mindful of these things.

The practice starts with awareness of your breathing. Breath meditation is something usually done in a seated position.  Be aware of the breathing. Be aware when you swallow saliva. Be aware of the stability of your posture, and be aware enough to know whether you are holding unnecessary muscle tension as the result of emotional duress. Be aware of the upright, relaxed posture and the looseness of the elastic lungs.

Bring all your awareness into the body. That means you need to temporarily forget about the crap or your life situation. Now, in mindfulness practice, or meditation-in-action, you simply add one more thing to pay attention to.  It's the action.  Use a simple action over which you can pour your whole attention. Try meditation while walking first, because that is one of the most profound mindfulness practices.  Mindful of the breath, the body, the penetrating sensation of relaxation and energy filling the body like a balloon, relaxing it.

It’s a simple matter of multitasking. Do your work, but keep some attention on balanced posture, profound breathing, and electric relaxation that penetrates all tension, down to the bone.

If you need help completing a writing project, let us impress you with a $40 trial service. 


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